South Australia’s primary industries have a strong tradition of being innovative and adaptive to new challenges. They have proven to be highly efficient, competitive in international markets and creating differentiated products.
Fresh ideas and innovative thinking help build strong new brands and differentiated products. Continual improvements to packaging and products to all distribution channels; retail, food service and food ingredients also helps the industry quickly match consumer trends, such as health and wellbeing, as well as convenience and value for money.
Businesses can also look to work with other businesses – either in their industry or along the value chain – to spread the costs and risks of innovation.
Innovate to stay on top
Continual product and service innovation can be the vital link in meeting consumer demand and expanding into new markets.
There are many examples of innovation in response to market trends:
- changing to a completely new crop or a new variety in response to market trends
- introducing a new machine or processing procedures
- developing new products or new versions of existing products
- introducing environmentally friendly packaging
- reworking portion size or presentation
- identifying new distribution channels
- finding a way to establish a direct relationship with your end consumer
Investment in research, development and innovation is vital for ongoing growth and improvement in the productivity, profitability, competitiveness and sustainability.
National spending on primary industries R&D is estimated to be over $1.3 billion per annum.
Other programs also address important national development and sustainability objectives, such as biosecurity and natural resource management.
At the federal level, Rural Research and Development Corporations and Companies (RDCs) are the Australian Government's primary vehicle for funding rural innovation. RDCs are a partnership between the Government and industry created to share the funding and strategic direction setting for primary industry R&D, investment in R&D and the subsequent adoption of R&D outputs.
Several members of SARDI’s Food Innovation and Value Chain team work together with Food SA, collaborating with staff of the other partners of the centre to assist food businesses in the development of new products.
Once you have worked on understanding your consumers, you must understand your competitors, and where your business sits relative to them. It is time to develop competitive strategies. These are the actions you will take to enable you to meet the needs of your market in a new, different or superior way relative to your competitors.
As your business grows, so too will the importance of managing your intellectual property (IP). There are a range of laws that give individuals and businesses exclusive rights over their creative and inventive projects.
Want to know more?
The Food Innovation and Value Chain program provides technical support and research capability in food processing to the South Australian food industry.
A range of experts are on hand at SARDI including the expertise of food technologists who are helping South Australian food businesses evolve into dynamic drivers for the future.
SARDI sensory evaluation
SARDI can provide independent and unbiased evaluation of products and processes to service the food, wine and other beverage industries. Testing the sensory impact of products, packaging and branding leads to improved product formulation, quality and consumer appeal while minimising business risks.