Your Guide to Food Business…

When you are starting or developing a business, there always seems to be something new to deal with. If you’ve never done it before, where do you start? And what if you are aiming to improve processes and results – how can you do it?

That’s what this guide is all about. Food South Australia's Guide to ... is a collection of valuable information and resources to help you get started, grow and develop your company in the South Australian food industry.

To successfully create and deliver products consumers want, every business needs an understanding of consumers and their needs, along with information to decide the best way to market your product to those consumers, how to get it to them, how to design and develop your product, and how to set up your business for success.

This Guide explains the basics - what you need to know to plan and grow. Use it as a quick reference guide whenever you need an overview of an aspect of your business operation or as an aid to working with your support team and staff.

The Guide provides a précis of each topic and plenty of hyperlinks between related topics so you can find what you need. It will connect you to resources, advice and contacts who can give you expert support.

Guide to... Consumers

Why will consumers buy your products?

Understanding consumer behaviour will help you to create and deliver products they will actually purchase. To gain a competitive advantage you must have real consumer knowledge (not just assumptions!) and understand current and future trends. Researching the market and compiling your market intelligence is important.

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Your Guide to…

Guide to... Marketing

How do I make my product stand out from the crowd?

Successful marketing is about making your company, brand or product stand out and attract the consumer. Your planning has to include managing your brand and developing a marketing plan which will include decisions about advertising, promotion, design, and even whether digital and social media can help drive sales.

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Your Guide to …

Guide to... Distribution

How will I you get my products to market?

You need to have an efficient and effective distribution method that ensures the timely, safe and smooth delivery of your products to consumers. Getting your distribution right helps your bottom line. To decide on the best approach for you, you need to consider where your consumers shop and how to pitch your product to wholesalers, distributors and retailers such as supermarkets. You will need to make sure you price your products correctly to take into account distribution models currently and into the future. You will also have to have your plans in place for safe, efficient transportation.

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Your Guide to …

Guide to... Production

Where the production process starts depends on what type of food or beverage product you are producing. You may be planning to grow and supply fresh ingredients or you may be a processor/manufacturer. How do you approach product development, manufacturing and critical issues such as food safety, shelf life, packaging and labelling and staying ahead of your competitors through constant innovation?

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Your Guide to …

Guide to... Business

How do I get started, continue to grow and stay successful?

Getting a good start and staying in front in any business is a complex challenge. What do you need to know about regulatory and legal issues, planning effectively for a profitable future, managing risks, staffing, compliance issues and doing your bit for the environment? And what if you decide to sell your business?

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Your Guide to…

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