Theme: Total Trends
What are the hottest trends in food? How can you incorporate these into your company or products? How will they impact the future of the industry?
Find out at Food SA’s second annual Summit with our host John Susman introducing our range of experts covering trends in health, product development, marketing, regional and local food, overseas markets, food service, retail, media, and sustainability.
The Food SA Summit will be launched by the Hon Gail Gago MLC, who will also be launching the new ‘Sustainable Business in Food Guide’, an initiative developed in partnership by Food SA and Zero Waste for the SA food industry.
DETAILS
Date: Tuesday 5 June 2012
Time: 8am registration for 8.30am to 5pm followed by networking till 7pm
Venue: Waite Auditorium, 2b Hartley Grove, Urrbrae
Cost: Food SA members $150 inc GST, Non Members $225 inc GST
THE EXPERTS
THE PHILOSOPHER: MAGGIE BEER
MAKING THE MOST OF YOUR BACKYARD
TRENDS: Regions, Produce, Food Production, Media (including Masterchef)
Cook, author, TV presenter, restaurateur and food manufacturer, Maggie Beer is an icon Australia wide and still calls the Barossa Valley home. Passionate about local, seasonal and regional food, Maggie is our key note speaker and will present her experience and wisdom on the trends she sees in the regions, media opportunities and food production.
THE HEALTH NUT: PAM BROOK
HEALTH IN A NUTSHELL
TRENDS: Nutrition, Health, Sustainability, Product Development
Brookfarm is a vibrant and growing food manufacturer exporting to 12 countries, and is Australia’s leading producer of gourmet macadamia products including Macadamia Mueslis and Walkabout Mixes. Co-founder Pam Brook will share her extensive experience in product/brand development, and sustainable business management along with her passion of nutrition, diet and sustainability.
THE INNOVATOR: PHIL SIMS
HOW I ENDED UP WITH BLUE BALLS
TRENDS: Marketing, Product Development, Innovation, Social Media
Phil Sims is Chief Executive Officer at Robern Menz one of SA’s iconic and enduring family companies with a portfolio of leading products including heritage listed Menz Fruchocs, Crown Mints, Robern Fruit Snacks and Medlow Fine Gels. Phil’s vast experience in fast moving consumer goods (FMCG) has enabled Robern Menz to fast track new products onto shelves before competitors steal the space, and kept Fruchocs increasing in sales for over six decades.
THE FORECASTER: SISSEL ROSENGREN
PROSPECTS OF THE FOODSERVICE MARKET
TRENDS: Markets, Foodservice, Asia
Sissel Rosengren heads up BIS Shrapnel’s foodservice business unit and has more than 20 years of experience in marketing research, industry forecasting and strategic planning in Australia, Asia, Scandinavia, The Middle East and UK. Specialising in the foodservice industry particularly the Asia/Pacific region, Sissel will share her expertise on the latest trends in foodservice, overseas markets and coming challenges and opportunities.
THE BUYER: RICHARD PEARSON
BEHIND THE SUPERMARKET SHELF
TRENDS: Retail, Products, Suppliers, Supermarkets, Supply chain
Richard Pearson is the General Manager for Grocery Merchandising at Coles Supermarkets. Previous to Coles, Richard worked in a variety of trading and marketing roles for Procter & Gamble, United Biscuits and Asda. Richard will provide insight into the latest retail, product and supplier trends, as well as predicted trends at Coles.
HOT TREND SESSIONS
All attendees will participate in each of our three breakout sessions covering a hot trend.
Boost your profile with Awards
Awards provide the opportunity to evaluate your business and planning and receive recognition for your business excellence. Brenton Leitch is now the Independent Chair of the SA Food Industry Awards (application and judging) and will talk about entering, the judging process and the benefits of participating in the 2012 SA Food Industry Awards. Brenton has managed the National judging process for the Telstra and Australian Govt’s Small Business of the Year Awards and Telstra Business Women’s Awards.
Presenter: Brenton Leitch, SA Food Industry Awards
Making social media work for you
Social media provides enormous opportunities for local businesses in the food industry. But for most, it still remains a mystery. One of South Australia’s leading public relations firms, Corporate Conversation, will discuss how your firm can effectively engage social media to help grow your business. By providing real life examples you will learn what works and what to avoid in your online activities.
Presenter: Ben Hooper and Lauren Ralph, Corporate Conversation
Brands – ‘Strategic assets or expensive egos’
Many businesses underestimate the significance of brands as strategic assets with the result often limiting brand management to being a marketing function. Only when businesses change this traditional perspective will they see many more ways they can create, or already have the ability to, drive strong sustainable brands. Marc Makrid is one of the state’s leading marketing strategists, with significant branding strategy experience, and involvement in the food and beverage industry, working with a diverse list of clients and high profile brands.
Presenter: Marc Makrid, Makrid Preiss & Associates
2011
Our first summit, The Food Connection was a resounding success, with many new faces, invaluable networking and first class presenters.
Our national experts were more than impressed by the products and passion evident in our industry and the workshops provided the opportunity for expert feedback on products. We are also very grateful for the partnership with Innovate SA in connecting us with current Thinker in Residence Goran Roos who was a highlight of the day, giving a global perspective on manufacturing trends and the future of food.
The Experts
THE MARKETER: HOW TO GET THE MOST OUT OF YOUR PRODUCE
Presentation: How to get the most out of your produce (pdf, 465kb)
THE THINKER: FUTURE OF FOOD
Presentation: The Future of Food (pdf, 3080 kb)
THE RETAILER: A LOCAL RETAILING LEGEND
Presentation: Why Independents ARE Critical (pdf, 1620 kb)
THE CHEF: MAKE YOUR PRODUCT APPEAL TO CHEFS
THE MEDIA SPECIALIST: DEVELOPING A MEDIA STRATEGY
Presentation: Developing a Media Strategy (pdf, 555 kb)
