Three years ago, there were 300 South Australian food products ranged in Woolworths’ stores. Now there are between 800 and 900.
Much of that growth is due to another successful South Australian product – a local food buying strategy devised by Malcolm Balkwill here in South Australia and implemented in 2013.
The Woolworths Local Program has been such a success that it’s been replicated nationally, and over the past 18 months has seen growth four times greater than overall growth for the supermarket giant.
Singled out for particularly impressive results are smallgoods, specialty cheeses and condiments. Convenience and ‘reward’ product categories are also growing fast, while regional provenance is proving to be a potent motivator for consumers.
Malcolm Balkwill says Woolworths gives South Australian food businesses a valuable opportunity to enter the local market and grow to multi-state or national distribution.