South Australian food products are making a significant impact in Malaysia right now. As part of Tasty Australia, 17 South Australian food brands are on the shelves of the popular Isetan food market chain in Kuala Lumpur.
From flour and pasta, to crackers, jams, confectionery and cakes, this promotion demonstrates the diversity of the South Australian food industry and is strengthening our global reputation for the production of world-leading food products.
Finished food was worth a record $6.6 billion to the state’s economy in 2014-15, and while Tasty Australia is showcasing products from around the nation, South Australia has the strongest representation at the show.
A number of the participating brands are taking their first steps towards export markets, using this opportunity to promote their products and obtain valuable consumer feedback on flavour, texture, packaging and much more. These insights will help prepare the food companies for future business in Malaysia and South East Asia as a whole, and there is the potential to continue to supply Isetan stores.
The Isetan showcase featured:
- Monjava Coffee
- Tucker’s Natural
- Spring Gully
- Quality Wise
- James Road
- Emmaline’s Country Kitchen
- Thistle Be Good
- Yummy Snack Co.
- Leabrook Farm
- Baylies Epicurean
- Cucina Cibo
- Outback Pride
- Laucke Flour Mills
Tasty Australia is coordinated by The Model Cook (M) Sdn Bhd and supported by Food South Australia.
Providing demonstrable, practical support to members to reach new markets is a key role of Food South Australia as the peak industry body for this state’s food industry.
South Australia is unique nationally in having an organisation such as Food South Australia, created to act as a voice for the food industry in this state and to foster effective relationships that enable initiatives such as this.