MOO Premium Foods has doubled its staff to meet higher volume and business demands and relaunched to leverage a national distribution deal.
Founder and Managing Director of MOO Premium Foods Mick Sanders says it’s a turning point for the company, and a tribute to the support they’ve received from their home state.
“Our product has gone really well in South Australia and that is what has given us the confidence to go further afield,” he says.
“Our local independent supermarkets have played a huge role in MOO’s journey and as the brand grows we will continue to emphasise our South Australian ties.”
The company has also expanded by linking into the warehouse next door, investing $1.3 million in production equipment, including a second cool room, packing room and additional office space.
And that’s not all that’s new at the Glynde factory. Following the signing of a national distribution deal, MOO launched a fresh new look and product line in mid-July. It’s the first time the brand has had a makeover since launching a decade ago. The new MOO brand and product line will be available at independent supermarkets and Woolworths in South Australia, and Coles supermarkets nationally.
For Mick and Sally Sanders, the rebrand and refreshed product range is a timely and positive step in the company’s journey.
MOO’s new product line offers a gourmet twist, with modern and unique combinations, and fresh milk sourced from 14 dairy farms across the state.
“If you look at how the market has evolved, consumers do want flavour profiles that are a little more complex and gourmet,” says Mick. “From a point of difference, if 10 brands have mango, why do we want to be the eleventh one?”
Blood Orange & Passion Compote, Boysenberry & Super Acai, and Sticky Apple & Organic Honey are just some of the new flavours on offer, alongside a new, natural, Greek-Style yoghurt the company has been wanting to do for a long time.
“For us now it’s all about the simplicity; if you’ve got a good thing you don’t need to over complicate it, the product should speak for itself,” says Mick.
“I think people just want to buy it and know that it’s a quality product; they don’t want to look at it and see fifty different claims, and then another brand stating competing claims. “We want to create a product people are proud to pull out of their fridge.”
“We really want people to try, come back, and MOO to be their yoghurt of choice. “We’re so excited to share our product with the rest of Australia and highlight the great food production industry we have here in South Australia – the future is looking really promising.”