In the second half of 2017, there are business and trade missions to a range of countries including South East Asia (Singapore and Malaysia, and Vietnam, Thailand and Cambodia), Europe (Germany, The Netherlands, France, and the UK), United States, North East Asia (Japan, Korea and Taiwan), and India.
If you’ve seen the invitations for business missions and wondered if you should be participating, here are five fast facts about how trade missions can help you reach your business goals.
- Planning for export success: Whether you are just starting out, or are planning for sales or market growth in the destination country, participating in a trade mission puts you on the ground to meet potential customers and sales partners to negotiate new business, or to learn enough to help you prepare to export in the future. You will learn about current market conditions from experts, and missions usually include opportunities to participate in business-to-business matching sessions hosted by Austrade and the South Australian Government.
- Understanding your market: There’s nothing like the chance to personally see the market. This is your chance to gain an understanding of any cultural considerations you need to know about when taking a product to a new export market. Everything from the colours in your logo to the number of products in a pack can affect your success. Understanding how your brand and products will be perceived by your targeted consumers is critical, and by being there you can gain firsthand experience of what works and what doesn’t. This is also your chance to investigate the distribution channels and retail outlets. See who else is on those shelves, the prices competing products are selling for, and how they are being marketed. This knowledge is critical in developing your own branding and pricing position for success.
- Expert Support on Mission: Participating in a trade mission means you are accompanied by a range of experts in export, ranging from Austrade, TradeStart and State Government trade advisers to in-country support through Austrade. Effectively, this means a trade mission can be rather like an intensive professional development opportunity, especially for young businesses in the food and beverage sector. Your mission hosts can translate not only the language, but also the market, meaning you can gain detailed knowledge and develop a quality professional network that will support you to reach your export goals.
- Develop your Mission: When you participate in a trade mission, you work with the agency organising the mission well ahead of boarding the plane. A TradeStart Adviser will meet with you and work with you on your export readiness and your market ‘wish list’. This includes working with you on your export strategy and plan, your market selection, and your goals and objectives from participation in the mission, Your adviser can also help you prepare presentations and set up meetings for you.
- Access to funding support: A range of support programs may mean you are eligible for funding support to participate in a trade or business mission, either to explore a market or to develop your marketing for a new market. (You can find out more about that here.)
To register your interest in an upcoming business mission, visit the Department of State Development website’s Business Missions page.
Need more help?
Contact the Food South Australia Market Development Officer at firstname.lastname@example.org or phone (08) 8383 9435.
Not a member of Food South Australia? Membership of Food South Australia is open to food manufacturers, processors, and value-adding producers with the head office or majority of operations based in South Australia. Service provider membership is open to businesses currently providing products or services to the South Australian food industry. Membership is also open to industry associations representing South Australian food manufacturers and producers.
Contact us on (08) 8303 9435 or at email@example.com for more information.