Haigh’s Chocolates will add to its existing retail stores in Melbourne’s CBD with a seventh store, located in the city’s bustling Elizabeth Street precinct.
Haigh’s Chocolates Chief Executive Alister Haigh said the store will open in the lead up to Christmas and will complement the store in nearby Block Arcade.
“The new store will allow us to meet increasing demand for our chocolates in Melbourne’s CBD and will mean for the first time that we have more stores in Melbourne than our city of origin, Adelaide,” he said.
The Elizabeth Street store will be on the ground level and will be in keeping with Haigh’s signature style.
Employing 20 people, the store will offer the quality customer experience Australia’s oldest family-owned chocolate maker is known for.
A pre-Christmas opening will ensure it is filled with of all of Haigh’s Christmas favourites, providing chocolate lovers with plenty of gift ideas for the festive season.
Haigh’s Chocolates was founded in 1915 by Alfred Haigh. Annual turnover in the past six years has grown to over $50 million with production increasing to 750 tonne last year.
Haigh’s employs over 500 people and with the opening of its Elizabeth Street store, will operate 16 Haigh’s company-owned stores; Adelaide (6), Melbourne (7) and Sydney (3), and online.
Haigh’s Chocolates is committed to the art of premium chocolate making from the raw cocoa bean. It holds international UTZ certification for ethical and sustainable practices.
Haigh’s worked with Zelman Ainsworth from CBRE and Mark Raphael from SA Lease Management to find the perfect location for its seventh Melbourne store.