Looking at expanding your market? Entering interstate markets could open the door to new buyers and increase your sales.
Interstate markets have been identified as a fast growing and sustainable marketplaces for South Australian products.
Developing your interstate markets can be a useful stepping stone to international exports. It will help you build capability and capacity in a familiar environment, before you take the big step overseas.
Food SA enables South Australian food businesses to participate in interstate platforms and promotions, such as tradeshows, to create awareness of South Australia’s food and beverage products and to stimulate sales.
Other Food SA initiatives include inbound buyers programs, in-market promotions and market awareness visits.
Understanding consumers is a key factor in deciding to enter new markets.
You need to:
- Understand the trends in the market
- Identify possible markets
- Research these markets
- Understand your chosen markets
Entering a new market can be challenging. You should first identify a gap in that market.
You need to select a market that is:
- large enough to make a profit
- reasonably homogeneous
Visit Market Intelligence for more information about identifying markets and research.
The latest SA Food ScoreCard by PIRSA also contains information about the value in interstate markets.
Want to know more?
Australia's leading food and hospitality event running in Sydney, Queensland, Perth and New Zealand, and providing food businesses the opportunity to exhibit to key decision makers from across the world.
An annual event promoting South Australian food and beverages businesses at the Royal Adelaide Show. Businesses can exhibit gaining access to up to 600,000 visitors.
Good Food and Wine Show
Tens of thousands of people, passionate about food and the tastier things in life, pour though the doors of Good Food and Wine. In October 2010 the show will be debuting in Adelaide.