Exporting your product to new markets can be a very exciting prospect – and a very daunting one. There’s a lot to consider and decide before you will see your product on the shelf of an overseas retailer.
Food South Australia has released a new Export Go To Market Toolkit to help businesses prepare an export market plan.
The toolkit includes a comprehensive guide to the key information you need and decisions you need to make to prepare for export, including the all-important market research you need to do, how to plan and prioritise your products and markets with the highest potential, analysing customer needs, positioning your price and brand, planning for product and packaging modifications for new markets, analysing your production and resource capacity to meet your targets, and selecting and managing the right export partners for you.
Along with the guide, we’ve provided a handy planning template to download and use as you work through the steps in the guide, so you can record details for your business as you go.
The decisions you make now could be what makes the difference to your export success.
Download our free Export Go To Market Guide here. (PDF – 6 MB)
Download our free Export Go To Market Template here. (WORD – 3 MB)