Coopers Brewery has appointed a new Sales Manager in the Northern Territory to help manage strong ongoing growth in the top end.
Floyd O’Toole, who has worked with Coopers for the past three years after being recruited from the hotels industry, moved to Darwin this month as sales of Coopers beers in the NT have reached record levels, driven by growth of Coopers Original Pale Ale and Mild Ale 3.5%.
During the six months to December 31, 2015, Coopers recorded an overall 3.6% increase in sales, driven by a 20% rise in sales of Coopers Mild 3.5% and 6.9% in sales of packaged Pale Ale.
The NT represents about 2.4% of Coopers’ total sales.
Mr O’Toole, who previously worked in the hotel sector, said that while the Northern Territory was traditionally a lager beer market, Coopers traditional ales were gaining a strong following from consumers looking for something different.
“The mid strength beer sector is growing particularly strongly in the NT and Mild Ale 3.5% is providing a good tasting alternative to other mid strength beers in the market,” he said.
“The strong backing it receives as a result of Coopers involvement in the V8 Supercars is also helping to get the product better known across the Territory.
“Coopers Original Pale Ale has continued its strong growth and remains Coopers largest selling product in the NT.”
Mr O’Toole, who was born in Darwin, said Coopers was becoming increasingly involved in community events in the Northern Territory with its major involvement being the V8 Supercar race at Darwin.
Last year, Coopers also renewed its sponsorship of the Darwin Festival, signing a three-year deal to provide beer and cider at the event.
Coopers Sales and Marketing Director, Mr Cam Pearce, said the Northern Territory was a vibrant market that providing good opportunities for Coopers.
“As the market matures, NT drinkers are increasingly looking for full flavour beers for which Coopers is renowned,” he said.
“The appointment of Floyd will help to raise the profile of Coopers in the NT.”