With the Royal Adelaide Show celebrating its 175th anniversary and an extra day added to the show there has never been a better opportunity to sample your product to local consumers with the clear message that you are made in SA!
The Gourmet Goodie Bag has been kindly supported by our valued sponsors Foodland, IGA, Food SA, Tucker’s Natural and Brand South Australia will again feature at the Royal Adelaide Show in Show Bag Hall – this year for 12 big days!
Join leading South Australian food companies and be part of the SA Gourmet Goodie Bag promotion in 2014. Reach over 500,000 local consumers over 12 days and nights, and clearly identify your brand as local and premium quality. Support your local retailers, launch new products, convert new customers and generate more sales and demand.
LAST THREE YEARS WE HAVE SOLD OUT – 2014 WILL BE EVEN BIGGER!
To be part of this unique and powerful brand oriented initiative, you need to supply 5,000 samples of shelf stable product to be included in the showbag. The bag combines products, coupons, free tickets, magazines, merchandise and information to provide the best value and quality showbag at the show, and it is exclusive to SA foodies.
To participate in similar promotions, with no clear brand message, at any other show can cost $8-12k plus samples.
The SA Gourmet Goodie Bag delivers so much more with a clear and targeted message identifying your brands and products as South Australian and connecting them to where customers can buy them.
ADVERTISING INITIATIVES & VALUE
- Feature advert and editorial in the official IGA Royal Show Guide and Website this year (readership over 1 million) $40k
- Radio 5AA and Mix FM $20k
- All products will be featured in 4 Foodland catalogues in the lead up to the show $60k
- Extensive social media campaign facebook, twitter, Instagram $40k
- Plus PR driven by FoodSA, BrandSA, IGA, Tucker’s Natural and other supporter $20k
OVER $180K OF ADVERTISING EXPOSURE FOR YOUR BRAND
PLUS most importantly this will be complimented by the DIRECT TO CONSUMER message, that all products and brands in the bag are locally produced, premium in quality, where they can buy them, and the need to support them as a priority in their weekly shopping!
Don’t miss your chance to have your products featured in the exclusive SA Gourmet Goodie Bag in 2014.
CONFIRM YOUR PARTICIPATION
Please provide details on what product(s) you would like to include as samples. Please note this initiative is run on a cost recovery basis to benefit the local producers of South Australia.