Menz Giant FruChocs are serious about having fun, but they are also serious about men’s health and to prove it, they are going blue for you, the men in our lives!
For a limited time, Menz Giant FruChocs iconic burnt orange packaging will turn blue to raise awareness and funds for prostate cancer research.
Turning blue for a good cause will mark the first time SA’s Menz GIANT FruChocs have changed its packaging colour, so starting next month, ‘Menz’ means men’s health!
A host of South Australian celebrities have joined forces with Menz, Triple M and Channel 9 to raise awareness and much needed funds for prostate cancer research, including
- Stephen Yarwood (The Right Honourable The Lord Mayor of Adelaide, Stephen Yarwood)
- Roger Rasheed (tennis)
- Dario Vidosic (Socceroos and Adelaide United)
- Mitch Creek (36ers)
- Brett Maher (36ers)
- Brenton Ragless (Channel 9)
- Kim Dillon (Channel 9)
- Ali Carle (Triple M)
- Warren Tredrea (Triple M)
- Dale Lewis (Triple M)
- Leigh Warren (dance)
- Joff & Razak (fashion)
- Filip Odzak (fashion)
- Houssam Abiad (Adelaide City Council)
- Paul Wood (Chef & food writer)
Menz recognises that prostate cancer is a real men’s health issue, affecting one in every six males. The disease is one that is often avoided by men, who choose to ignore – or simply aren’t aware of the warning signs. In the hustle and bustle of everyday life, men’s health can be forgotten.
Menz means men’s health” aims to increase awareness of prostate cancer in the community and raise valuable dollars for research in a bid to secure better treatment and understanding of the disease.
Phil Sims CEO of Robern Menz said
Many of our core brand values are around corporate responsibility and Menz has long been a supporter of our local community. Over the years we have had the opportunity to champion various causes, many focusing on children’s charities. We are very excited about launching this campaign, particularly considering the natural fit between the Menz brand and Men’s health!
PROSTATE CANCER FACTS
- Prostate cancer is the most common cancer diagnosed in Australia (excluding non‐melanoma skin cancers).
- As many men die of prostate cancer as women die of breast cancer.
- Men in rural Australia have a 21% higher prostate cancer mortality rate than men in capital cities.
- Almost 20,000 Australian men were diagnosed with prostate cancer in 2010 alone.
- Tragically, more than 3,300 died as a direct result of prostate cancer in 2010: This equates to one man every three hours!
So … look out for the special blue packs of Menz GIANT FruChocs – and help save a man!